Proving that you’re never too old school to be new school, James Halliday has launched his own iPhone application.
For those who don’t know, James is a leading wine critic and vigneron whose career spans over 40 years. He has contributed to more than 50 books on wine and has had them translated into numerous languages.
What impressed me is the fact that Halliday, so we’re told, is a bit ‘traditional’ and chooses hand writing his wine reviews over typing them on computer.
So when I learnt about this new app at a Wine Communicators of Australia seminar about marketing wine to Gen Y, I quickly jumped on my phone and downloaded it.
The app is a succinct version of James’s Australian Wine Companion 2009, arguably one of the most comprehensive directories of wineries in Australia. It allows wine lovers to search for wineries across the country by name or region and compile a list of favourites.
Each winery is listed with full contact details, cellar door opening times and reviews, which would come in very handy when trawling round the Hunter Valley looking for your next tipple stop. And the best thing is that’s its completely free.
So good on you James and welcome to the digital hood.
We are self confessed wine lovers, not connoisseurs. Having worked with a series of wine companies in our careers, drinking our way through a litany of wine events and tastings, we have come to develop a real passion for the great grape and hope to share our enjoyment with you.
This wine blog is by no means a wine directory or information super-hub on all things viticulture, but simply two girls who like the odd drop sharing their thoughts. We hope you enjoy it.
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And so it begins!
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